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Art of influencing and selling
Whether you’re wide awake working at your desk or fast asleep tucked up in bed, your brain continues to process information faster than the latest Pentium Microprocessor. The brain has two ‘engines’...
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On-line “brand hijack” ruled unlawful by High Court
Sales and marketing practices of online retailers selling similar products and services of well-known brands will need to change after the High Court ruled that online giant Amazon can’t use a Google...
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Marketers need to reach consumers that shop around the clock
According to new research published by brand strategy consultants Vivaldi Partners Group, there’s a new breed of consumer that can’t actually be reached through traditional marketing channels. These...
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